Start With One Tool

I’ve been in marketing since 2013, and I wanted to give something back to the people coming up behind me. Not a lecture. Just the one piece of advice I would actually give, in under a minute.

For most of my career, I had more ideas than time to make them. I learned the tools along the way: Semrush, Google Analytics, Search Console, Google Ads, Meta, TikTok. They are great at telling you what is working. They just don’t build anything.

Claude Code changed that for me. Now I can usually take an idea from my notes to something real the same day, and I manage several websites with it faster than I ever could on my own.

So if you are early in your career, or you just want to stand out, don’t start with fifteen tools. Start with Claude Code and ask it: What would I need to learn to get the job I want? It will point you to the rest.

I’ll keep sharing how I’m building with AI for marketing and content.

You still need ideas. But now you can make them.

PS: I wrote more about ideas and AI video in AI Video Still Needs a Good Idea.